Today, let’s dive further into the importance of keeping your customer ‘happy all the way’ to get paid in full & on time.
by Evelyne Legaux on 05-08-2021
When you consider the end-to-end Order to Cash (OTC) cycle picture, you see that:
So, what this means is that ANYTHING that goes WRONG at any stage of the OTC cycle – whether it is a contract issue, a shipment issue, a pricing issue, a billing issue or otherwise - WILL ultimately GET IN THE WAY OF your ability to collect CASH in full & on time!
Your customer is indeed entitled to expect you to deliver flawlessly on your side of the contractual obligations. And some customers do prove very good at waiting for the payment due date to elapse, before raising a query to you…
So, to protect your main source of operating Cash Flow generation, it is essential that:
If this resonates, do get in touch on email@example.com or indeed through our Contact page.
We can help you get paid in full & on time!